Wednesday, April 18, 2012

Bad Boys of Goa!- A Good Read (R>E>A>D-Shamefull )

4 March,2012

March 4, 2012

Monday, April 16, 2012

Basic infrastructure for tourism top on Parulekar’s agenda

Well Glad to See that the Mr Parulekars Agenda is tourism 
Was there at the Goa Air Port on 14-April -2012 @ 00:30 Hrs the lounge was full with more than 500 passengers travelling and A/C Malfunctioning at the terminal
Questions we need to ask
  1. Do we need to project this image of Goa at the very Entry /Exit Point -First Impression is Last Impression
  2. Can we Afford to loose tourism to other neighbouring states ? When the main revenue generator for Goa is Tourism
  3. Are we too Lax and take it for granted that Tourist will arrive International Or Local Irrespective of the infra Structure?
Hope the current Administration (In this case Hope is Not a Strategy!!) takes into stock this mamoth task left to them by their predecessors )

Monday, April 2, 2012

Another Goa SHINING Campaign by CEO Parrikar


Parrikar shuts down offensive Airtel television ad
2012-04-01
[BEVINDA COLLACO] And he's back! Manohar Parrikar rides again to get justice for Goa. He shut down the sleazy Airtel televsion ad showing Goa in a poor light. Not just the idea that Goa is the place to have one-night stands, but also that the women in question are thieves, who take everything except your Airtel phone. Which if you think about it, is really a stupid thing to put out on the small screen. It means that a prostitute-cum-thief will find sufficient value in some loser's clothes, wallet, underwear too, enough to warrant stealing those items, but his cellphone with an Airtel SIM card? Uh-huh, no value in that at all. Leave it, with the piece of trash in the tent. 

The Facebook community especially the Group Ami Niz Goenkar was spitting mad over this new image of Goa getting currency through the mass media. The ad was about a man draped in a small towel sitting on a beach in Goa next to a small tent and calling his friend back home to say that his one-night-stand had robbed his money and his clothes and left. His friend transfers a small sum to him telling him to have a drink and chill, he would be flying to Goa. And the towel clad loser is wreathed in smiles and calls for a drink.

There were calls to boycott Airtel. This website sent scornful emails to the top management of BhartiAirtel, even posted vicious comments on their Facebook page. The Airtel boycott not surprisingly, did not happen, because we Goans are good with shouting from our keyboards which have taken the place of balcaos, but hasten slowly to take action which doesn't really hit us personally. Even the plan to gherao the Airtel office in Patto Plaza, Panjim did not fructify. But The Parrikar made a call. Just one call to the top management of BhartiAirtel. He made them an offer they could not refuse. The ad was in bad taste, if you don't do something about it, I will is what Parrikar is reported to have said.

BhartiAirtel has immediately withdrawn the ad, has tendered an apology to Goans, which we have not yet read or heard and will remove all references to Goa. But then the ad film is shot in Goa, so they will have to change that too, won't they?

Then again, how did we get this reputation? Clearly the advertising fraternity on their many "conferences" and junkets to Goa gravitate to the sleazy underbelly of this sunshine state. Decisions made in the last 20 years have been leading up to this point. Easy availability of narcotics, and it's sister vices - gambling and prostitution have turned Goa into the Airtel ad.

It's time we cleaned up our state, and got rid of all three on a war footing. Raise the entry fee to casinos, both off shore and on-shore to Rs 2000 again, quadruple the annual license fee and push the off-shore casinos out into the open sea. Clean up the police force and give them the freedom to sort out the rest.

Then even the thought of a one-night-stand-turned-ugly television ad will not enter the tiny minds of our advertising "professionals".